![]() Another given: There’s bound to be sour grapes on the part of studios, who could have commanded a distribution fee of anywhere from 8 percent to 15 percent. One thing is fairly certain: Swift and her team were the masterminds behind every move. There are also concerns that independent theater circuits were kept in the dark regarding key decisions because of AMC’s unique role as both distributor and exhibitor. Some point to the unusual messaging around the movie (such as Swift and AMC encouraging fans to dance and sing while they watch the two-hour and 48-minute movie). ![]() Taylor Swift's '1989 (Taylor's Version)' Breaks Record to Artist With Most Streamed Album on Spotify in One Dayīut questions linger as to why Eras Tour came in behind an expected $100 million opening in North America and $150 million globally, and whether it left millions on the table as a result of its unorthodox release rollout. It is already the top-grossing concert pic of all time in North America, as well as ranking as the second-biggest October domestic debut, not adjusted for inflation. Taylor Swift: Eras Touris certainly an unqualified win after opening to a record $92.8 million domestically and $123.5 million globally over the Oct. ![]() That way, she could be in the driver’s seat, versus having a studio or indie distributor tell her how to market and distribute her film. There probably isn’t a top director or star who doesn’t envy Taylor Swift for doing an end-run around the Hollywood studio system and teaming directly with AMC Theatres to bring her new concert movie to the big screen.
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